What is design?

Design is everywhere – and that’s why looking for a definition may not help you grasp what it is. Design is everywhere. It’s what drew you to the last piece of furniture you bought and it’s what made online banking possible.The single word ‘design’ encompasses an awful lot, and that’s why the understandable search for a single definition leads to lengthy debate to say the least.There are broad definitions and specific ones – both have drawbacks. Either they’re too general to be meaningful or they exclude too much. One definition, aired by designer Richard Seymour during the Design Council’s Design in Business Week 2002, is ‘making things better for people’. It emphasises that design activity is focused first and foremost on human behaviour and quality of life, not factors like distributor preferences. Design could be viewed as an activity that translates an idea into a blueprint for something useful, whether it’s a car, a building, a graphic, a service or a process. The important part is the translation of the idea, though design’s ability to spark the idea in the first place shouldn’t be overlooked. Scientists can invent technologies, manufacturers can make products, engineers can make them function and marketers can sell them, but only designers can combine insight into all these things and turn a concept into something that’s desirable, viable,commercially successful and adds value to people’s lives.

http://www0.hku.hk/bse/interdisciplinary/what_is_design.pdf

What is art?

In order correctly to define art, it is necessary, first of all, to cease to consider it as a means to pleasure and to consider it as one of the conditions of human life. Viewing it in this way we cannot fail to observe that art is one of the means of intercourse between man and man.

Every work of art causes the receiver to enter into a certain kind of relationship both with him who produced, or is producing, the art, and with all those who, simultaneously, previously, or subsequently, receive the same artistic impression.

Speech, transmitting the thoughts and experiences of men, serves as a means of union among them, and art acts in a similar manner. The peculiarity of this latter means of intercourse, distinguishing it from intercourse by means of words, consists in this, that whereas by words a man transmits his thoughts to another, by means of art he transmits his feelings.

The activity of art is based on the fact that a man, receiving through his sense of hearing or sight another man’s expression of feeling, is capable of experiencing the emotion which moved the man who expressed it. To take the simplest example; one man laughs, and another who hears becomes merry; or a man weeps, and another who hears feels sorrow. A man is excited or irritated, and another man seeing him comes to a similar state of mind. By his movements or by the sounds of his voice, a man expresses courage and determination or sadness and calmness, and this state of mind passes on to others. A man suffers, expressing his sufferings by groans and spasms, and this suffering transmits itself to other people; a man expresses his feeling of admiration, devotion, fear, respect, or love to certain objects, persons, or phenomena, and others are infected by the same feelings of admiration, devotion, fear, respect, or love to the same objects, persons, and phenomena.

And it is upon this capacity of man to receive another man’s expression of feeling and experience those feelings himself, that the activity of art is based.

http://www.csulb.edu/~jvancamp/361r14.html

What is branding?

The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly
Confirms your credibility
Connects your target prospects emotionally
Motivates the buyer
Concretes User Loyalty
To succeed in branding you must understand the needs and wants of your customers and prospects. You do this by integrating your brand strategies through your company at every point of public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.

A strong brand is invaluable as the battle for customers intensifies day by day. It’s important to spend time investing in researching, defining, and building your brand. After all your brand is the source of a promise to your consumer. It’s a foundational piece in your marketing communication and one you do not want to be without.

http://marketing.about.com/cs/brandmktg/a/whatisbranding.htm

What is a movement?

Movement is a

• challenge to

– authorities, power-holders, OR

– cultural beliefs and practices

• OR “actions to promote or resist social

change”

• that is

– collective (multiple people)

– organized (coordinated, at least to some degree)

– sustained (lasts a while, not just one outburst) and

– at least partly non-institutional (I.e. outside the

“normal” structures or routines of society)

http://www.ssc.wisc.edu/~oliver/soc220/Lectures220/General/SM%20Concepts.pdf

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