How to Brainstorm

All you need to brainstorm is a pad and pencil. Whether you are alone or in a group, brainstorming includes: 

  • Writing down any idea that comes up
  • Doodling or sketching
  • Relating ideas to the goal of the project
  • Elaborating on concepts that are the most promising
  • Looking for connections between your ideas
  • Combining ideas and concepts that are related

While brainstorming continues throughout the design process, you can consider yourself done with the initial brainstorm when you feel you have the right ideas and concepts to move forward. Don’t hesitate to take a break or go straight through the night… you never know when the right idea will strike.