Johnnie Walker is a brand of Scotch Wisky owned by Diageo and originated in KilmarnockAyrshireScotland.

It is the most widely distributed brand of blended Scotch whisky in the world, sold in almost every country with yearly sales of over 130 million bottles.

A little bit of its history

1805: The Birth Of A Legend

Alexander Walker and his wife Elizabeth Gemmell announce the birth of their son John Walker at Todriggs Farm near Kilmarnock- The journey Begins.

1819: Brave Beginnings

John’s father passes away and the Walkers sell the assets from Todriggs Farm, raising a total of 537.15 pound. It’s enough to buy a grocery shop in Kilmarnock for 14 years old Jhon Walker to manage.

1825: John Walker is now a successful businessman, making a name for himself in town of Kilmarnock, selling everything from writing paper to his own whiskies.

1837: Another Walker

John and his wife Elizabeth Purvis celebrate the birth of their first born Alexander.

1843: A World Of Opportunity

The arrival of the railway in Kilmarnock represents perfect timing for the ambitious entrepreneur John Walker, who immediately recognizes its potential to kick-start wholesale trading in Scotland and beyond.

1857: A New Era

Jhon Walker passes away and his grocery business is now under Alexander’s guardianship.

1860: A Wise Move

John Walker and Sons take the family’s whisky worldwide in the iconic square bottle. The blends are shipped across the globe.

1877: Standing Out

Alexander Walker registers the renowned slanted Johnnie Walker ® label. This unique label was recognized the world over as the signature of Walker’s Old Highland Whisky.

1879: High praise From Australia

Thousands of miles from their hometown of Kilmarnock, John Walker & Sons win their first medal for their whisky at an international exhibition in Sydney. Then follows in Melbourne, Adelaide and Paris.

1887: Success In South Africa

Rolfes Nebel & Co are given exclusive rights to represent Walker’s in South Africa. Soon after the first branches open, the overwhelming popularity of Walker’s whisky results in explosive Growth.

1889: The Next Generation

Alexander Walker passes away and his sons, Alexander 2 and George, take over the business.

1906: Walker Whisky Trio

1090: A Rebirth

The Walkers rename their whiskies in deference to their customers’ habit of identifying them by their colored labels- Jhonnie Walker ® Red Label ® and Johnnie Walker ® Black Label ® are born.

Alexander’s passion for blending pays dividends. Walker’s now has three main brands: Old Highland Whisky, Special Old Highland and Extra Special Old Highland-each with their disctinctive colored label.

1908: The Striding Man TM

Cartoonist Tom Browne sketches the Striding Man on the back of a menu card. His drawing goes on to become one of the first globally established advertising icons.

1970: Happy 150th Birthday.

The Blends:

Standard blends:

Red & Cola: a premix of Red Label and cola, sold in cans and bottles similar to beer.

Johnnie Walker Swing: supplied in a distinctive bottle whose irregular bottom allows it to rock back and forth. It was Alexander II’s last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay, and is “almost as sweet as a bourbon“.

Red Label: an 80 proof (40% ABV) blend of 35 grain and malt whiskies. It is intended for making mixed drinks, although it drinks fine on its own, being rather maltier than the other Walker colours. According to William Manchester this was the favourite Scotch of Winston Churchill, who mixed it with soda.Red Label has been reported to be former U.S. Vice President Dick Cheney‘s drink of choice.

Black Label: an 80 proof (40% ABV) blend of about 40 whiskies, each aged at least 12 years. In an interview hosted by the Commonwealth Club, the late journalist and polemicist Christopher Hitchens reiterated that he considered The best blended Scotch in the history of the world “To be” Johnnie Walker Black; breakfast of Champions”, noting that it was also the favourite whisky of the Ba’ath Party of Iraqthe Palestinan Liberation Organization and Colonel Gaddafi

Double Black Label: a new addition to the Johnnie Walker Family of Whisky. The whisky was created taking Black Label as a blueprint and adding heavily-peated malts and some aged in deeply charred oak casks.

Green Label: a blended malt using only four malts “drawn from the four corners of Scotland”—the intent of the blend is to deliver depth, substance, intensity. Each of the malts is selected by the blender for balance and each malt whisky is matured for a minimum of 15 years.

Gold Label: an 80 proof (40% ABV) blend of over 15 single malts. It was derived from Alexander Walker II’s blending notes for a whisky to commemorate Johnnie Walker’s centenary. His original efforts were thwarted by a shortage of these malts following World War I. Gold Label is commonly bottled at 15 or 18 years.

Platinum Label: an 80 proof (40% ABV) private blend—aged 18 years. Released for the Asian market.

Blue Label: Johnnie Walker’s premium 80 proof (40% ABV) blend. Johnnie Walker Blue Label is specially blended to recreate the authentic character and taste of some of the earliest whisky blends created in the 19th century, giving it a rich, peaty taste combined with a smooth, distinctly malty flavor. Every bottle is serial numbered and sold in a silk-lined box, accompanied by a certificate of authenticity. There is no age declaration for Blue Label. It is one of the most expensive blended Scotches on the market, fetching prices upwards of $225 a bottle. Notable Blue Label aficionados include the late U.S. President Richard Nixon, who mixed it with Dry Ginger Ale and a slice of lemon. Judging Director of the San Francisco World Spirits Competition and revered whisky reviewer, F. Paul Pacult, describes Blue Label as such: “Next to JWBlue, the Gold really shines, exposing the JWBlue for what it really is: just a very nice, ridiculously overpriced whisky”.

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