Known for its sumptuous handbags, elegant dresses, and, of course, the interlocking “C” logo, Chanelhas been one of the first names in fashion for nearly 100 years. Its latest honor is a nomination for a Luxist award in the Best Clothing Designer Category.

Gabrielle “Coco” Chanel, who is one of the most recognized couturiers of the 20th century, started out in 1909 with a single store in Paris store. By 1913, she had opened boutiques in the resort towns of Deauville and Biarritz, France. With the onset of World War I, materials and finances were scarce; it was then that Chanel began to focus on using functional fabrics, especially jersey, in her designs.

In 1924, Chanel went into business with brothers Pierre and Paul Wertheimer. Though they funded the expansion of her company, tensions occasionally flared as Coco Chanel often felt that her efforts left here relatively unrewarded compared to the brothers. Still, she led a luxurious life, socializing with aristrocrats and political figures, and was the creative force behind Chanel until her death in 1971. Chanel’s groundbreaking designs include a jersey dress and cardigan coat during the 1920’s. She was a modernist who’s designs was always ahead of the time in which she lived. The company is credited with creating many other fashion-firsts, from the quilted handbag and the two-tone pump shoe to the gilt chain belt.

In the wake of Coco’s death, Chanel’s fortunes fell briefly. Despite the staying power of classics like the perfume Chanel No. 5, Chanel was largely considered a moribund brand among Europe’s elite fashionistas by the late 1970s. So in 1983, Pierre Wertheimer’s son, Alain, brought in Karl Lagerfeld to revitalize the spirit and identity of Chanel. The flamboyant designer did exactly that, scrapping the brand’s traditional restrain in favor of a flashy, splashy aesthetic that made Chanel a gaudy, bad-boy alternative to more demure designs of Prada.

Today, Lagerfeld remains the creative force behind Chanel and the Wertheimers are billionaires. After hiring Nicole Kidman to shill Chanel in the early 2000s, the company replaced her with French actress Audrey Tautou for latter end of the decade. In 2005, New York’s Metropolitan Museum of Art held an exhibition featuring many of Chanel’s designs and accessories. Today, Chanel operates over 200 boutiques in posh enclaves throughout the world. Somewhere, Coco is smiling.

hanel is one of the most famous logo designs not only in the fashion world but in almost all leading companies as well. Behind the simplicity portrays elegance and sophistication- and that is how Chanel’s logo is defined.

Today, wealth, elegance, sophistication and elitism can be identified with just a simple logo of Chanel. The Chanel logo design was designed by the founder herself, Coco Chanel in 1925 and remained unchanged ever since.

The Chanel logo design was considered to be the most recognizable symbols in the fashion world. It has an overlapping double “C” facing backward and forward. This logo design was able to stand up for decades with its featured simplicity. With just two simple Cs, Chanel then becomes the famous symbol for international fashion standard.

It’s the simple black and white logo design that earns its worldwide recognition to the public. In contrast to the idea of having an above the ordinary logo for a fashion business, Chanel features an ordinary yet elegant logo that meets the standard of sophistication.

With Chanel’s logo seen in shoes, perfumes and jewelry, the desire to create logo that can withstand for how many years is one motivation is a marketing advantage that you need to consider.

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