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In 1905 William Cadbury commissioned the first proper Cadbury logo. He was in Paris and chose Georges Auriol to create the design.

It was a stylized cocoa tree interwoven with the Cadbury name. Registered in 1911 it was used on presentation boxes, catalogues, tableware and promotional items, and imprinted onto the aluminium foil that was used to wrap moulded chocolate bars.

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The Cadbury script logo, based on the signature of William Cadbury, appeared first on the transport fleet in 1921. It was quite fussy to start with and has been simplified over the years. It wasn’t until 1952 that it was used across major brands.

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packaging

Return to Time Period Menus Back to 1981-Present

1985

packaging

Corporate Identity tackled

Up until now the Cadbury logo tended to be small on product packaging and came in many different colours – whatever fitted with the particular product. It meant that sometimes people didn’t notice what brand they were buying.

In 1985 when Dominic Cadbury became Chief Executive of Cadbury Schweppes it was decided that the Cadbury name should only appear on products that involved chocolate or cocoa, and a consistent logo was designed to appear across all of them. Complete consistency on all elements of packaging design was achieved in 2003.

http://www.cadbury.co.uk

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