Committee of Organ Donation in Lebanon

A logo idea that made me smile.

Organ donation logo

Brief:
To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.

Creative execution:
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.

Organ donation logo

Organ donation logo

Organ donation logo

Straight from the school of Bob Gill.

Just try not to think of Storage Deluxe.

Seen on Ads of the World. By Dubai-based ad agency DDB. Via Brand New.

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