Archives for category: Omar Tubaily


Tell someone you love them today, because life is short. But shout it on them in German because life is also terrifying and  confusing.

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the original The first Apple logo was designed in 1976 by Ronald Wayne, sometimes referred to as the third co-founder of Apple. The logo depicts Isaac Newton sitting under a tree, an apple dangling precipitously above his head. The phrase on the outside border reads, “Newton… A Mind Forever Voyaging Through Strange Seas of Thought … Alone.”


The Rainbow Logo: 1976-1998

Not surprisingly, the original logo only lasted a year before Steve Jobs commissioned graphic designer Rob Janoff to come up with something, oh I don’t know, a little bit more modern. Janoff’s eventual design would go on to become one of the most iconic and recognizable corporate logos in history.

According to Janoff, the “bite” in the Apple logo was originally implemented so that people would know that it represented an apple, and not a tomato. It also lent itself to a nerdy play on words (bite/byte), a fitting reference for a tech company. Quick sidenote: Corporate design sure was a lot simpler in the 70′s. As for the rainbow stripes of the logo, Steve Jobs is rumored to have insisted on using a colorful logo as a means to “humanize” the company. Janoff has said that there was no rhyme or reason behind the placement of the colors themselves, noting that he wanted to have green at the top “because that’s where the leaf was.”

The Monochrome Logo: 1998 – Present

TInkering with one of the most recognizable logos in the world wasn’t done simply because Steve Jobs is always looking to change things up. When Jobs returned to Apple in 1997, the company was bleeding money, and Jobs and Co. realized that the Apple logo could be leveraged to their advantage. That meant experimenting with larger logos to make it more prominent.  If the shape of the Apple logo was universally recognizable, why not not put it where people could see it?


That being the case, placing a large rainbow Apple logo on top of the original Bondi Blue iMac, for example, would have looked silly, childish, and out of place. Not exactly the direction Jobs wanted to lead Apple in.  So instead of placing a somewhat minuscule rainbow colored Apple logo on its products, Apple began placing sizeable and Monochrome styled logos on its products in all sorts of places:  on top of the original iMac, on the side of the Powermac G3 Tower, and in an assortment of colors on the good ole iBooks.  This trend, which began in 1998, continues to this day.