Archives for category: Things to check out!

If you cant be from us.. be with us 🙂

Check out the Lebanese Red Cross Video…


Committee of Organ Donation in Lebanon

A logo idea that made me smile.

Organ donation logo

To design the corporate identity for an organ donation initiative. Since it was our only tool of communication, the design had to instantly convey the message of organ donation. Whatever we designed had to strike an emotional chord and subtly prompt people to open up to the idea.

Creative execution:
When you pledge an organ, you gift someone a new life. We simply brought this insight to life through our design.

Organ donation logo

Organ donation logo

Organ donation logo

Straight from the school of Bob Gill.

Just try not to think of Storage Deluxe.

Seen on Ads of the World. By Dubai-based ad agency DDB. Via Brand New.

A photography workshop with Laurence Leblanc, a week long workshop from

Check it out

Hey everyone

Joan Baz gave a lecture today about her illustration and animation work. Check out her blog,

Hey guys,

You should all know about Ashkal Alwan. ‘It is a platform for the creation and exchange of artistic practices. As a non-profit, the association is committed to education, production, support and circulation of creative and intellectual endeavors rooted in an engagement with civil society.’

They always organize talks and lectures. It is a must for you all to a least subscribe to their mailing list.

Here’s what’s going this week FREE!! So go out, see things, meet people! This is how you will find inspiration.


from logodesignlove

1. A logo doesn’t need to say what a company does

Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better.

The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an aeroplane. The Apple logo isn’t a computer. Etc. Etc.

2. Not every logo needs a symbol

Sometimes a client just needs a professional wordmark to identify their business. Don’t be afraid to ask what they think.

3. Two-way process

Remember, things might not always pan out as you hope. Your client might request something you disagree with. If that happens, try giving them what they want, then show them what you believe is an improvement, and why. They’re less likely to be so resistant if they already see how their thoughts pan out.

4. Picasso started somewhere

You don’t need to be an artist to realise the benefits of logo sketching. Ideas can flow much faster between a pen and paper than they can a mouse and monitor.

5. Under-promise, over-deliver
If you’re unsure how long a task will take to complete, estimate longer. Design projects are like construction work — you piece lots of little elements together to form a greater whole, and setbacks can crop up at any time.

6. Leave trends to the fashion industry

Trends come and go, and when you’re talking about changing a pair of jeans, or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key.

Don’t follow the pack.

Stand out.

7. Work in black first
By leaving colour to the end of the process, you focus on the idea. No amount of gradient or colour will rescue a poorly designed mark.

8. Keep it appropriate

Designing for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious. I could go on, but you get the picture.

9. A simple logo aids recognition

Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Look at the logos of large corporations like Mitsubishi, Samsung, FedEx, BBC etc. Their logos look simple and are easier to recognise because of it.

10. One thing to remember

That’s it. Leave your client with just one thing to remember about the design. All strong logos have one single feature to help them stand out.

Not two, three, or four.


It won the Academy Award for Best Animated Short Film and while I was watching the Academy Awards 2 years ago, I think, the writer/director addressed the designers ‘no logo was altered for this animation’ or something along this line.

Enjoy it


A contributor to this blog, Meghry, has shared with you guys a link for Kuler . I’m posting it again along with Colour Lovers (go to create button on the right to do your own palette).


Hey everyone,

I got an invite to an event and thought some of you might be interested.

It’s tomorrow Thursday March 15th(I know last minute) in Metro Al Madina, Hamra Street, Saroulla bldg. It starts at 9PM.

Check their facebook evite and if you don’t find it email me!