Typography
Usually a successful website has only a few typefaces which are of a similar style, instead of using a range of typefaces. Preferably a website should use sans serif or serif typefaces, not a combination of the two. Typography in websites should also be careful the amount of typefaces used, good design will incorporate a few similar typefaces rather than a range of typefaces. Most browsers recognize a specific number of safe fonts, which designers mainly use in order to avoid complications. Most layouts on a site incorporate white spaces to break the text up into paragraphs and also avoid centre aligned text.
Page layout
Web pages should be well laid out to improve navigation for the user. Also for navigation purposes, the sites page layout should also remain consistent on different pages. When constructing sites, it’s important to consider page width as this is vital for aligning objects and in layout design. The most popular websites generally have a width close to 1024 pixels. Most pages are also centre aligned, to make objects look more aesthetically pleasing on larger screens.
Visual design
Good visual design on a website identifies and works for it’s target market. This can be an age group or particular strand of culture thus the designer should understand the trends of its audience. Designers should also understand the type of website they are designing, meaning a business website should not be designed the same as a social media site for example. Designers should also understand the owner or business the site is representing, to make sure they are portrayed favourably. The aesthetics or overall design of a site should not clash with the content, making it easier for the user to navigate and can find the desired information or products etc.
A very interesting array of ideas for our daily lives.
Graphic Design I 