Archives for the month of: March, 2012

Download it and read it


Hey everyone,

I have received this forward from Mayda Freije.

Read Below


Dear All,
I will be teaching several workshops this week and upcoming weeks at The
Creative Space Beirut, in Geitawi section of Achrafieh. (Map attached)
The schedule is below; please forward to anyone you think may be

See you at the workshop! 🙂

About the Instructor: *Denise Maroney is a producer, costume designer and
textile artist living between Beirut and NYC. A graduate of NYU, Denise
designed costumes for a variety of off-Broadway productions and styled for
commercials and films in NYC. As a textile artist, she works primarily with
thread, paper, ink and fabric. Of Lebanese descent, but raised in Japan,
her work combines elements of Japanese aesthetic with Middle Eastern
traditions. Most recently she exhibited at the Textile Arts Center in NYC,
where her installation was invited into the Feminist Art Archive of The
Brooklyn Museum. To learn more about her work, visit

*Class fees include all materials & supplies necessary.
No experience necessary.
Classes are designed to focus on a learned skill rather than a final
Class is taught in English.
To sign up, please email

*Costume Design Boot Camp *
*Date*: Saturday March 31
*Time:* 12 – 3 PM
*Location:* The Creative Space
*Description: *A crash-course, practical approach to professional costume
designing. We will discuss each step of the process, beginning with
character analysis, costume research, designing, rendering, working with
actors, fittings and finally, bringing your design to life. Additionally,
you will learn various tricks of the trade, from distressing to dyeing
clothes. We will also cover basic stage makeup, special FX blood design &
wigs. Bring a notebook and pen!
*Fee: *$75
Sashiko (Japanese Embroidery) *
*Date: *Thursday March 29
*Time:* 6:30pm – 8:30pm
*Location: *The Creative Space
*Description:* Class will cover the steps of traditional Japanese
embroidery, Sashiko, from transferring image to final product.
Additionally, class will touch upon Japanese textile arts of Shibori and
Indigo dyeing.
*Fee: *$50
Intro to Embroidery *
*Date: *Saturday March 31
*Time:* 4 – 7 PM
*Location:* The Creative Space
*Description*:  Learn how to transfer images into stitches. The class will
cover a variety of stitches used to create lines and textures on cloth. All
necessary materials are included, but feel free to bring any fabric you
want to work on!
*Fee: *$40

Silk Painting***
*Date: *Tuesday April 17 & Thursday April 18
*Time: *6:30 pm – 8:30 pm
*Location*: The Creative Space
*Description*: Over the course of two class days, learn several silk
painting techniques using silk pain. Practice on silk samples and make your
own silk scarves.
*Fee: *$75

**Class limited to 5 people

A logo, trademark, emblem, brand, logotype, symbol, identity, mark, insignia represents a company to consumers. It gets its meaning from the company it represents, not the other way around. It’s effectiveness can help to sell a product or service to the public. It’s the identifier that consumers sometimes attach themselves to and become loyal to. It’s a visual expression of a company, product or service. The role of the logo is to point or designate in the simplest form possible.

There are five elements that you can find in great and successful logo designs. Most of the logos you know and love will meet all these criteria. When you think of a great logo what brands come to mind? Remember the logos for those brands as you read through this article and see if they meet the five criteria.

    1. Distinctive

Consumers need to be able to recognize a logo. Therefore, a great logo must be distinct, easy to read and understand. The logo should be unique enough to avoid confusion with other companies’ logos. The logo needs to represent the company it stands for so that consumers may associate it with the business each time they see it.

American Airlines LogoThe American Airlines logo, designed by Vignelli Associates in 1967, meets all of the criteria we’ll be discussing in this article. The AA logo is instantly recognizable with it’s AA monogram and eagle icon.

Did you know? The redesign of the AA monogram in the 1960’s didn’t include the eagle. After the employees protested, the designer reluctantly added the stylized eagle that we know today as part of the AA monogram.

    1. Useable

Since, a logo is used across many different mediums, from letterhead and business cards to websites and sales materials to pens and clothing. A good logo must be flexible enough to work in any situation/medium required. In order to meet these demands, a logo should work well in black and white and in color. From a size standpoint, a logo should be simple enough to look good on a business card, yet intriguing enough to work on a large poster or even billboard.

FedEx LogoThe FedEx logo was designed by Lindon Leader, in 1994 working as a Senior Design Director at Landor Associates. The logo is bold, scales well and works in all mediums.

Did you know? Many people don’t notice the clever arrow within the negative space of the ‘e’ and ‘x’ at first glance.

    1. Timeless

To be effective, a logo should stay with the business as it grows. The belief that a new or redesigned logo will somehow transform a business, isn’t uncommon. But a business shouldn’t go around changing their logo on a whim. This can weaken the company brand after all of the work a company has put into it. A well-designed logo will persevere for years to come.

Coca-Cola LogoThe Coca-Cola logo, designed by Frank Robinson in 1886, is a prime example of a great and timeless logo.

Did you know? Coca-Cola has one the best recognized logos in the world today, and is recognized in over 200 countries around the world.

    1. Effective without color

A good logo not only needs to work in black and white, but it should also still be effective. If color is needed to communicate the message then perhaps too much emphasis has been place on it.

McDonalds LogoThe McDonald’s logo was created by Jim Schindler in 1962. Even though it’s commonly referred to as “The Golden Arches” the logo works very well without the gold color.

Did you know? The idea of the arches was inspired by the arch shaped signs on either side of the ‘walk-up hamburger stand’. From an angle, the arches looked like the letter “M”. The “McDonald’s” name was later added to the McDonald’s logo in 1968.

    1. Memorable

Your logo should make a statement about your company. It should be engrained in the consumers brain when think of your industry. Therefore, the next time a consumer needs your kind of product or service, you’ll be the fist to come to mind just because of brand recognition.

American Broadcasting Company LogoThe American Broadcasting Company logo designed by Paul Rand in 1962 simplified the logo to a circle with the letters ‘abc’ inside. This achieved a memorable and unique image. This logo is still in use today, though it has been mostly replaced with a glossy version of the original designed by Rand.

In his 1991 article, Logos, Flags, and Escutcheons Paul Rand said,

“Design, good or bad, is a vehicle of memory. Good design adds value of some kind and, incidentally, could be sheer pleasure; it respects the viewer-his sensibilities-and rewards the entrepreneur. It is easier to remember a well designed image than one that is muddled. A well design logo, in the end, is a reflection of the business it symbolizes. It connotes a thoughtful and purposeful enterprise, and mirrors the quality of its products and services.”

The bottom line is that creating a logo requires a lot of planning, time, thought and often times, money. The meaning behind the design should embrace the mission and image of the company, not the other way around. The effectiveness of these marks are such a key part of brands today’s fast paced world. Ultimately, the role of the logo is to point or identify to the consumer in the simplest form possible.

Infos from:

Corporate logo redesign is always a challenging task. Sometimes it’s even controversially undertaking for both the designer and organization involved. A great example of this is the Gap Logo. I think I can speak for everybody when I say that Gaps logo was probably the worst re-design in 2010. Once social media got involved, it spread like a wildfire.

Although many companies re-brand/redesign their logo, sometimes its not the best choice to do that. You already have a mass customer base that recognize your brand already. Changing your appearance drastically can really hurt. However you can always freshen up your appearance and make it modern. A great example of this is Walmart’s new logo.

It was a great year, and a year that many companies have re-branded themselves. Many for the better, and a few for the worst. This massive list includes a great variety of different companies that had re-branding performed in 2009-2010. We want you to be the judge and tell us which companies have the worst/best re-branding.

check them out

Hey guys,

You should all know about Ashkal Alwan. ‘It is a platform for the creation and exchange of artistic practices. As a non-profit, the association is committed to education, production, support and circulation of creative and intellectual endeavors rooted in an engagement with civil society.’

They always organize talks and lectures. It is a must for you all to a least subscribe to their mailing list.

Here’s what’s going this week FREE!! So go out, see things, meet people! This is how you will find inspiration.


Power of the MOBILE PHONE